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Val Vacante is senior director of product innovation at Merkle. The sense of community the metaverse brings is no longer limited to just gaming: as workplaces evolve, workers will increasingly collaborate, create, and communicate in the metaverse.Īs workspaces catapult into the future, the metaverse will help maintain the innately human sense of connection and community that so many of us crave, while enabling the kind of flexibility and balance that we’ve also come to know. With the rise in remote work, companies are looking for new ways to collaborate and create a better-connected culture. Immersive platforms are pushing the traditional work setting into mixed-merged worlds with team onboarding, virtual showrooms, virtual test labs, gamified gatherings, company celebrations, and more– all accessible from almost any device via laptop, mobile, or VR headset. Some are VR only, some are AR only, events only, some are inspired by retro gaming and others may even replicate a traditional office suite.
A multitude of collaboration platforms have been rolled out so far, each with its own flavor and features. We are creating the future of work every day. The metaverse and evolution of web3 are reminiscent of the early days of the internet: The potential is enormous, and there is no set playbook. The metaverse is not quite here, but it is near. The behaviors of the rising workforce will continue to drive these innovations and brand evolutions.Īlready we see companies expanding their organizational structures to include new roles such as director of metaverse engineering, head of web3, avatar creator, virtual architect, builder, and real estate agent. The future of hybrid work is changing–and adding virtual reality into the mix of remote and in-office collaboration can create a new, dynamic workspace that gives businesses the best of both worlds.īrands are exploring the creation of their virtual identities to help personify their values and beliefs into a virtual being that can show up live, in real time, on any channel. It’s no surprise that gaming and play are informing new business models and shaping the future of work in all kinds of settings. This generation grew up buying virtual goods or power-ups for their mobile games–and is native to online engagement and collaboration, community-building, and problem-solving. In another recent survey, more than 50% of Gen Z participants plan to own their own business within the next 10 years. While some might think that Fortnite is child’s play, more than 60% of the Fortnite community is between the ages of 18 and 24-the very demographic entering the workforce. It will be important for companies to accommodate a mixed and merged workforce, creating safe spaces where businesses can both set expectations and manage employee well-being.Īccording to a recent Deloitte study, the vast majority of Generation Z (87%), Millennials (83%), and Generation X (79%) play video games weekly on personal and household devices. It’s all about accessibility, flexibility, and continuous feedback loops to improve experiences and enable productivity, while also combatting challenges like those cited in the latest State of Remote Work report: poor communication/collaboration (17%), loneliness (19%), and difficulty staying motivated (12%).Ĭompanies will begin offering up places and spaces for collaboration in cities where multiple team members reside, providing a base outside of the home to support team members in the best ways for them.
In fact, those who want the most innovative, diverse, and exceptional talent must know how to collaborate and leverage technology for a multitude of arrangements and employee realities at any given time.īalancing needs and interests has taken on new meaning in a world where 73% of teams will have remote workers by 2028. Companies can now embrace “work” in a variety of ways to build belonging and foster a culture of connection, community, creativity, and productivity.